Click-Fraud Bot Network Shut Down
A network of 50,000 remote - controlled zombie computers, which were programmed to automatically click ads, has been shut down, brag Panda Software and RSA Security. Panda says the central server...
View ArticleGoogle X: A Lab Where the Future Is Made
A recent report on Google's "secret lab," known as Google X, shows how far beyond their core business Google will explore: space elevators, web-connected appliance, and robotic avatars are among the...
View ArticleUsing Multipliers Effectively in AdWords
The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make...
View ArticleGamification in Marketing: Lessons from the Khan Academy Website
Your website may not be as popular as Khan Academy, and you probably aren't teaching math, but you can use valuable principles of gamification – namely, instant feedback and cumulative rewards – to...
View ArticleThe Biggest Mobile Trends and Stories of 2013
Mobile once again experienced huge growth. Google forced us to go all-in. And social machines and wearables (smartwatches, Google Glass) have entered the realm of reality. We take a look back at these...
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