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Click-Fraud Bot Network Shut Down

A network of 50,000 remote - controlled zombie computers, which were programmed to automatically click ads, has been shut down, brag Panda Software and RSA Security. Panda says the central server...

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Google X: A Lab Where the Future Is Made

A recent report on Google's "secret lab," known as Google X, shows how far beyond their core business Google will explore: space elevators, web-connected appliance, and robotic avatars are among the...

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Using Multipliers Effectively in AdWords

The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make...

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Gamification in Marketing: Lessons from the Khan Academy Website

Your website may not be as popular as Khan Academy, and you probably aren't teaching math, but you can use valuable principles of gamification – namely, instant feedback and cumulative rewards – to...

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The Biggest Mobile Trends and Stories of 2013

Mobile once again experienced huge growth. Google forced us to go all-in. And social machines and wearables (smartwatches, Google Glass) have entered the realm of reality. We take a look back at these...

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